Lane Bryant, a subsidiary of Ascena Retail Group (now operating under Premium Apparel LLC post-bankruptcy restructuring), has long been a dominant player in the plus-size fashion market. To drive customer loyalty and increase average transaction value, the brand offers a co-branded retail credit card. Unlike general-purpose credit cards (Visa, Mastercard, AmEx, Discover), the Lane Bryant Credit Card is a card, meaning it is accepted only at Lane Bryant and its sister brands (e.g., Catherines, though many have merged operations).
5 points per dollar at Lane Bryant = effectively 5% back in store credit, but only if redeemed. However, the points cannot be converted to cash, and reward certificates expire quickly. lane bryant lane credit card