By working together, we can create a safer and more inclusive shopping environment for all.
Several Latina shoppers at a Sephora in Miami claimed that store policy required them to open their large bags for inspection at checkout, while non-Latina shoppers with similar bags were not asked. One user filmed a confrontation where a manager said it was “random,” but the user noted only Latina customers were being selected. Sephora responded that bag checks are “non-discriminatory” but did not release data.
Mistreatment of Latina employees at Sephora has also historically extended to linguistic freedom. In the mid-2000s, the Equal Employment Opportunity Commission (EEOC) filed a class-action lawsuit against Sephora on behalf of Hispanic employees in New York.
Staff reported they were allowed to speak Spanish to help tourists make purchases, but were criticized for using it in any other context, while managers were reportedly allowed to speak in French or other languages without penalty. Customer Experiences and Racial Profiling
The phrase is used informally across platforms like TikTok, Instagram, and Twitter (X) to describe situations where Latina customers or employees at Sephora — a multinational cosmetics retailer — allegedly experience:
If you have experienced or witnessed mistreatment at a location, Sephora encourages reporting through their Customer Service portal or, for employees, through internal HR channels and ethics hotlines.