The smell of stale coffee and fresh marker ink hangs in the air. On the whiteboard, a single phrase is circled in red: “Wilkins: Trusted. But not chosen.”
Integrating geo-targeted ads and gamified mobile experiences. wilkins marketing strategy session
Instead of pretending to be a lifestyle brand, Wilkins leans into the factory. Campaign tagline: “Glue that holds the world together. Now, your world.” Content strategy: A series of 60-second vertical videos called “The Test.” The smell of stale coffee and fresh marker
