Some users have criticized the company for what they describe as "unethical" business practices regarding data access and subscription cancellations.
ZOE’s approach is built on three pillars of testing: facial abuse zoe
A major published in March 2026 detailed the story of Zoe Watts , a survivor of domestic abuse within a marriage. Some users have criticized the company for what
Footage circulated showing the pair carrying a man to a bed; Lin was allegedly heard saying, "Zoe, do your s**t," after which the camera was cut. The initial testing phase is invasive and time-consuming
The initial testing phase is invasive and time-consuming. Users must eat specific "muffins" provided in the test kit (high fat or high sugar) to trigger biological responses for testing, while wearing a CGM. For two weeks, logging every meal and taking blood samples requires discipline. This is not a passive process; it demands active engagement.
Cons: