| Platform | Recommended Format | Trigger Warning Placement | |----------|-------------------|---------------------------| | TikTok / Reels | 15–30 sec, text overlay, survivor’s voice only | In caption + first frame | | YouTube | 2–5 min, single speaker, soft lighting | In title or pinned comment | | Print / PDF | Bold pull quotes, optional blurred photo | Top of page, bold font | | Live event | Moderated Q&A, no surprise sharing | On ticket + announced before start |
| Pitfall | Solution | |---------|----------| | Using one story as “the survivor” | Include diverse voices (race, gender, age, ability, outcome). | | Asking survivors to perform raw trauma | Allow scripts, editing, or having someone else read their words. | | No trigger warnings | Use tiered warnings: “Mentions X, describes Y, no graphic details.” | | Campaign goes viral – survivor gets harassed | Have a digital safety plan (block lists, comment moderation, crisis line). | | No long-term follow-up | Budget for 6 months of post-campaign support per survivor. | | Platform | Recommended Format | Trigger Warning
"I won't do it!" Elias struggled, thrashing in her grip. "I won't let you ruin my life!" | | No long-term follow-up | Budget for
Story → “I called the hotline at 2 a.m.” Action → Display hotline number + “Save this number. You never know who might need it.” You never know who might need it
