Pick one “hot” behavior to freeze this week.

Most freemium businesses panic at month 2. Active users aren’t upgrading → so they add popups, cut features, and annoy everyone.

While it sounds simple—“give a little away to get a lot back”—it is one of the most difficult models to master. It requires a delicate balance. If the free version is too good, no one upgrades. If the free version is too restrictive, no one signs up.