Kirtu is an Indian publisher of adult-oriented digital comics and animations. The term itself has become synonymous with a specific style of erotic storytelling that features Indian characters in culturally familiar settings.

Despite Kirtu operating on a cheap subscription model (often costing less than a cup of coffee per month), the search volume for "Kirtu Free PDF" or "Savita Bhabhi PDF Download" remains staggering. There are several reasons for this: