Rexona Bull Game Access

In Mexico (2018), Rexona installed a in supermarkets shaped like a mechanical bull. Shoppers who stayed on the bull while applying a test spray won a prize. It was informally called “el juego del toro” by staff but not official.

Rexona (known as Degree in the US and Sure in the UK) has a long history of marketing campaigns centered around their tagline (or "No puede fallarte"). A recurring theme in these ads is a mechanical bull . rexona bull game